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"When I use a word," Humpty Dumpty said, in a rather scornful tone, "it means just what I choose it to mean, neither more nor less." "The question is," said Alice, "whether you can make words mean so many different things." "The question is," said Humpty Dumpty, "which is to be master – that’s all."

Lewis Carroll  (in Through the Looking Glass)

 

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Plakfactor, dan heath, chip heath

De plakfactor
Waarom sommige ideeën aanslaan en andere niet
Dan Heath, Chip Heath

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