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Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again.

Seth Godin

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klantgericht volgens don peppers martha rogers lean klant

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4-hour chef timothy ferrris

The 4-Hour Chef
The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life
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