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Home Persoonlijke effectiviteit Emotioneel beslissen volgens Janet Crawford
Emotioneel beslissen volgens Janet Crawford

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Viewed from the lens of brain science, emotions are elegant shortcuts that allow us to generate feelings that guide us towards or away from a course of action. Without emotion, we are biologically incapable of making decisions. Logic is often the last step in the process.

Janet Crawford

Laatst aangepast op zondag, 02 februari 2014 13:02  

Good advertising is a happy wedding of words and pictures, not a contest between them.

Leo Burnett


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