
It is the customer who determines what business is. What the customer thinks he is buying, what he considers 'value', is decisive - it determines what a business is, what it produces and whether it will prosper.
Peter F. Drucker
Tags:
sept
04
2015

It is the customer who determines what business is. What the customer thinks he is buying, what he considers 'value', is decisive - it determines what a business is, what it produces and whether it will prosper.
Peter F. Drucker
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