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Home Management Omdenken volgens Theodore Levitt
Omdenken volgens Theodore Levitt

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The railroads are in trouble today ... because they assumed themselves to be in the railroad business rather than in the transportation business. The reason they defined their industry wrong was because they were railroad-oriented instead of transportation-oriented; they were product-oriented instead of customer-oriented.

Theodore Levitt

Laatst aangepast op zondag, 16 februari 2014 12:06  

For every complex problem there is a simple solution that is wrong.

George Bernard Shaw

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Before I came here, I was confused about this subject. Having listened to your lecture, I am still confused -- but on a higher level.

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