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Home Kwaliteit Ontwerpen volgens Jonathan Ives
Ontwerpen volgens Jonathan Ives

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The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.

Jonathan Ives

Laatst aangepast op zaterdag, 10 november 2012 11:53  

If language is not correct, then what is said is not what is meant; if what is said is not what is meant, then what must be done remains undone; if this remains undone, morals and art will deteriorate; if justice goes astray, the people will stand about in helpless confusion. Hence there must be no arbitrariness in what is said. This matters above everything.

Confucius

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