B.J. Fogg betoogt in zijn boek Tiny Habits - The Small Changes That Change Everything dat het beschikken over de juiste informatie nog niet voldoende is om te veranderen:

Before I go on, let me set the record straight: information alone does not reliably change behavior. This is a common mistake people make, even well-meaning professionals. The assumption is this: If we give people the right information, it will change their attitudes, which in turn will change their behaviors. I call this the "Information-Action Fallacy." Many products and programs—and well-meaning professionals—set out to educate people as a way to change them. At professional conferences they say stuff like, "If people just knew the facts, they would change!" As you look at your own experiences, you'll see that information alone did not transform your life. And that's certainly not your fault.

B.J. Fogg

Bron: Tiny Habits - The Small Changes That Change Everything, B.J. Fogg