
Business purpose and business mission are so rarely given adequate thought is perhaps the most important cause of business frustration and failure.
Peter Drucker
feb
05
2011

Business purpose and business mission are so rarely given adequate thought is perhaps the most important cause of business frustration and failure.
Peter Drucker
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"When I use a word," Humpty Dumpty said, in a rather scornful tone, "it means just what I choose it to mean, neither more nor less." "The question is," said Alice, "whether you can make words mean so many different things." "The question is," said Humpty Dumpty, "which is to be master – that’s all." Lewis Carroll (in Through the Looking Glass)
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