
The Catalyst
How to Change Anyone's Mind
Jonah Berger
Bij Bol.com
mrt
19
2020

The Catalyst
How to Change Anyone's Mind
Jonah Berger
Bij Bol.com
|
New insights fail to get put into practice because they conflict with deeply held internal images of how the world works ... images that limit us to familiar ways of thinking and acting. That is why the discipline of managing mental models -- surfacing, testing, and improving our internal pictures of how the world works -- promises to be a major breakthrough for learning organizations. Peter Senge |
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