The Design of Business
Why Design Thinking Is the Next Competitive Advantage
Roger L. Martin
Bij Bol.com
feb
11
2012
The Design of Business
Why Design Thinking Is the Next Competitive Advantage
Roger L. Martin
Bij Bol.com
|
What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it. Herbert Simon |